During the 1980s and 1990s, Italians put forward the concept of slow life, people will be able to enjoy life more in a fast-paced environment, this concept has brought positive effects to the quality of human life.

​

Slow life as a green movement gave solution to the negative consequences of perceived materialism and industrial lifestyles.

​

Bambooing is a slow living brand and supports this lifestyle with sustainable materials.

​

Slow living is not about making everything a hoot, but hoping to live in a better world. It's a balance, fast if you can, slow if you can, trying to live with what the musicians call TempoGiusto (the right time). It doesn't have a one-size-fits-all formula, it just gives everyone the right to choose their own pace of life, and the world will be a richer place if we're willing to make room for a variety of different speeds.

​

In different urban centers, Bambooing use different sustainable materials to build  slow living spaces to let the audience experience cultural diversity and the benifits of green life.