NFT
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Wine Packaging
Oyster Beer Series——'Hai Na Bai Chuan 海纳百川' is a beer series in the alcoholic brand "Great Voyage" under Shengxili. The product focuses on the concept of great health, selects high-quality barley malt and wheat malt, extracts oyster peptide ingredients and adds craft beer, and undergoes strict fermentation processes to create mellow and rich oyster beer.
Oyster Beer is aimed at male audiences aged 30-55. The product packaging is in the form of American retro comics to bring the product a bold sense of power and retro luxury. Experience the magnificence of the sea while drinking and enjoy the infinite energy brought by the sea. The product allows the metaverse brand planet to establish a close connection and interaction with the audience, linking Sheng Xili Oyster Beer with Ocean superheroes, bringing the audience a brand new experience.
Service: Brand Strategy, Graphic Design, Web design
Year: 2022
SHENGXILI
BRAND STRATEGY
海蛎啤酒系列——海纳百川, 是圣禧立旗下酒类品牌“大航海”中的啤酒系列。产品主打大健康概念，精选优质大麦芽小麦芽，萃取牡蛎肽成分加入精酿啤酒，经过严格发酵工艺，打造醇香浓郁的海蛎啤酒。
海蛎啤酒以30-55岁男性观众为目标群众，产品包装以美式复古漫画形式带给产品豪迈的力量感和复古的奢华感，主打海洋力量的理念为品牌注入全新的叙事,让观众在品酒中体会大海的壮阔，享受大海带来的无穷能量。产品让元宇宙品牌星球与观众建立紧密连接互动，将圣禧力海蛎啤酒与海洋英雄联动，带给观众焕然一新的体验。
盛希力 "伟大航程 "推出玻尿酸系列矿泉水--水语，在喝水的同时补充美容成分玻尿酸。与传统矿泉水满足基本生理需求相比，该品牌产品更多萃取锁水成分，促进肌肤健康。营养成分的吸收具有让皮肤更健康、更润泽的效果。同时，它与上海生命安全协会合作，推广 "半瓶水 "的公益理念。
"水语 "以玻尿酸美容护肤的概念和 "半瓶水 "的公益理念，打造关爱主题，聚焦 20-50 岁的女性受众和爱美人士。产品以水的横截面为视觉中心，将装有水的瓶子下半部分描绘成土地，将捐赠给缺水地区的瓶子上半部分描绘成在土地上生长绽放的花朵，以好水滋养人为核心，概念表现出受众的每一次购买都是对肌肤的呵护，对缺水地区生命绽放的关爱犹如在土地上绽放的花海。
Sheng Xili’s “Great Voyage” launched a series of hyaluronic acid mineral water—Shuiyu 水语, which supplements the beauty ingredient hyaluronic acid while drinking water. Compared with traditional mineral water to meet basic physiological needs, this brand product has more extracted water-locking ingredients to promote skin health. Nutrient absorption has the effect of making the skin more healthy and moist. At the same time, it cooperates with the Shanghai Life Safety Association to promote the charity concept of "half bottle of water".
"Shuiyu 水语" uses the concept of hyaluronic acid beauty and skin care and the charity concept of "half bottle of water" to create the theme of caring and caring, focusing on female audiences aged 20-50 and beauty lovers. The product takes the cross-section of water as the visual center, and the bottom half of the bottle with water is depicted as land, and the upper half of the bottle donated to water-scarce areas is depicted as flowers growing and blooming on the land, and the core of nourishing people with good water The concept shows that every purchase of the audience is the care of the skin, and the care for the blooming of life in water-scarce areas is like a sea of flowers blooming on the land.
White Whiskey - New Classic of Mountains and Seas 新山海, is the sauce-flavored whiskey series in the "Great Voyage" of Sheng Xili. Taking Chinese pre-Qin myths and legends "The Classic of Mountains and Seas" as the narrative content and Western-style prints as the narrative style, a new White Whiskey Gift Box for the Classic of Mountains and Seas was launched combining Chinese and Western elements, integrating the concept of the metaverse to create a new universe of mountains and seas, allowing culture and imagination to merge and inspire Endless possibilities for a wine tasting experience.
Sheng Xili's "New Mountain and Sea 新山海" white whiskey is based on the pre-Qin mythology and legend "Shan Hai Jing 山海经", and the brand has designed four kinds of rare and exotic animals that represent peace into the packaging of white whiskey. Different from similar whiskey brands with the theme of The Classic of Mountains and Seas, Sun Julius "New Mountains and Seas 新山海" series will not only bring a strong cultural heritage to white whiskey with myths and stories, but also integrate the concept of Western whiskey and the new Shanhaiyuan universe into the traditional visual design. It brings new narrative possibilities to white whiskey and inspires the audience's endless imagination about the mellow aroma of Maotai-flavored liquor.
白色威士威士忌——新山海，是圣禧力“大航海”中的酱香威士忌系列。将中国先秦神话故事传说《山海经》作为叙事内容，以西式版画为叙事风格，中西结合推出全新山海经白色威士忌礼盒，融合元宇宙概念，打造新山海神兽宇宙，让文化与想象力融合，激发无限可能的品酒体验。
圣禧力“新山海”白色威士忌以先秦时期的神话故事传说《山海经》为背景，品牌将其中代表祥和的4种珍奇异兽设计成为白色威士忌的包装。区别于同类以山海经为主题的威士忌品牌，圣禧力“新山海”系列将不仅以神话故事带给白色威士忌浓厚的文化底蕴，更将西方威士忌和新山海元宇宙的概念融入传统视觉设计，带给白色威士忌全新的叙事可能，激发观众对于酱香白酒醇香气息的无尽想象力。